Saturday, September 06, 2008

Fine Art meets Commercial Art

"A Taste of Kindness"
Acrylic on Paper
One of the career goals I have strived towards, when I had my stationery business and beyond, is that I love to match up fine art for use as commercial art. Those two categories cross paths often, but I happen to think the best of commercial art actually is fine art. The lousiest of commercial art is never fine art. Witness the upsurge in popularity of posters for collectors, i.e. Hollywood posters, Skiing posters, Travel posters, etc. Those posters achieve something of the best of both worlds. Same with magazine covers, a la Norman Rockwell. You get the point, I'm sure.

So this is the kind of project I think is a great deal of fun, bringing my fine art to the useful endeavor of taking a commercial message to someone in some way. My stationery business was like that. It was fulfilling a commercial need while at the same time making something beautiful for lots of people to enjoy using and sending. Great fun it was.
This time it is a Cookbook project to benefit the Battered Women's Shelter of my county. They are always seeking ways to increase their funding and this year they decided to embark on a Cookbook to sell. When I heard about it I was happy to offer to create some art for the covers to get them some shelf appeal and hopefully lots of sales. The art you see here is waiting on approval, so we'll see if this is what they will like. If not, I will be back to the drawing board. Below is an idea of what the cover will look like with type / copy.

That's it for today....stay tuned!!

Cover with Type

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